Privacy Policy

Effective date: September 25, 2025
Owner/Operator: Tucker Collective, 152 North Tucker Street, Suite 101, Memphis, TN 38104 • (901) 538-6111

Tucker Collective (“we,” “us,” or “our”) respects your privacy. This Policy explains how we collect, use, disclose, and protect information when you visit tuckercollective.com (the “Site”), use our member portal, book rooms, connect to our Wi-Fi, attend events, or otherwise interact with us (together, the “Services”). By using the Services, you agree to this Policy.

1) Information We Collect

  • You provide directly: name, company, email, phone, billing address, payment method (tokenized by our processor), booking details, support messages, event RSVPs, and any content you submit (e.g., forms).
  • From your use of the Site: device/browser type, IP address, pages viewed, referring/exit pages, timestamps, and approximate location (derived from IP).
  • Cookies & similar tech: we and our vendors use cookies, pixels, and scripts for core functionality, analytics, and marketing (see §7 & §7A).
  • Access control & security: door/app access events (time, credential), video from on-premise security cameras in common areas, incident reports.
  • Wi-Fi network: device MAC address, IP, connection times, bandwidth usage, and domains/traffic metadata necessary to operate and secure the network (we do not inspect personal content unless required for security/legal compliance).
  • Mail & packages (if applicable): recipient name, sender, delivery info, and pickup records.

2) How We Use Information

  • Provide and improve the Services (workspace, bookings, member portal, support).
  • Communicate about reservations, updates, invoices, and important notices.
  • Personalize content and measure Site performance.
  • Maintain security and prevent fraud, abuse, or network misuse.
  • Comply with legal obligations and enforce our Terms & Conditions and Policies.
  • With your consent, send marketing emails (you can opt out anytime).

3) Payments

We use a third-party payment processor for transactions. We do not store full card numbers. The processor may collect and store your payment details per its own privacy policy. For subscription billing and invoices, we may store tokenized payment references and billing metadata to manage your account and prevent fraud.

4) When We Share Information

We share information only as needed to run the Services, with:

  • Vendors/Processors (e.g., hosting, analytics, email, access control, payment, booking software).
  • Professional advisors (legal, accounting) under confidentiality.
  • Business transfers (merger, acquisition, asset sale).
  • Legal/Safety (to comply with law or protect rights, safety, and property).
    We do not sell your personal information.

5) Data Retention

We keep information only as long as needed for the purposes in this Policy, to meet legal/accounting requirements, or to resolve disputes. Typical retention includes: billing records (7 years), access logs (up to 12 months), camera footage (typically 14–45 days unless needed longer for an investigation).

6) Your Choices

  • Email marketing: unsubscribe any time via the link in our emails. Transactional emails (e.g., invoices, booking confirmations) will still be sent.
  • SMS/texts (if used): by providing your mobile number and agreeing to receive texts, you consent to automated marketing messages. Message/data rates may apply. Message frequency varies. Reply STOP to cancel, HELP for help. Consent isn’t required to purchase. We may use a texting provider to send/manage messages.
  • Cookies & pixels: manage preferences via our cookie banner (if enabled) or your browser settings. You can opt out of Google Analytics with their opt-out add-on and set ad preferences with individual platforms. Blocking cookies may affect Site features.
  • Do Not Track & GPC: we honor Global Privacy Control (GPC) where feasible by treating it as a request to limit cross-context behavioral advertising on our Site.
  • Wi-Fi: you can choose not to use our network. If you connect, operational metadata is processed for security and performance.
  • Ads in third-party platforms: update your ad settings directly in those platforms to limit personalized ads.

7) Cookies & Tracking

  • Strictly necessary cookies operate the Site and member portal.
  • Analytics cookies help us understand traffic and improve the Site.
  • Marketing/advertising cookies may personalize ads for our events and services.
  • Retargeting cookies allow us to reach you with ads based on Site activity (e.g., page views, content engaged).
  • Conversion tracking links ad interactions with outcomes (e.g., bookings, form submissions).
  • Preference center (if enabled) lets you toggle analytics and marketing cookies individually.

7A) Digital Marketing & Advertising

We (and our vendors) use cookies, pixels, SDKs, and similar technologies to deliver and measure ads, including:

  • Analytics & attribution: traffic sources, conversions, campaign performance, multi-touch attribution, A/B testing, heatmaps, and session replays.
  • Remarketing/retargeting: showing ads based on your visits to our Site or interactions with our content.
  • Custom/matched audiences: we may create audience lists (e.g., via hashed email/phone numbers) to reach people likely to be interested in our Services or to exclude existing customers from acquisition campaigns.
  • Lead gen & forms: when you submit forms (our Site or ad platforms), we collect the details you provide to respond and market to you.
    Platforms & tools may include Google/YouTube, Meta (Facebook/Instagram), LinkedIn, X, TikTok, Microsoft Ads, Reddit, Pinterest, HubSpot/ActiveCampaign/Mailchimp (email/SMS), CRM & enrichment tools, analytics (e.g., Google Analytics), tag managers, call tracking, heatmap/session replay, and landing-page builders. Exact vendors can change over time.
    Opt-outs & choices: See §6 and §7. You can also adjust ad preferences with major platforms or via industry opt-out pages. Blocking cookies may affect Site functionality.

7B) Session Replay, Heatmaps & Call Tracking

To improve the Site and support, we may use session replay/heatmap tools to understand feature usage (masking sensitive fields where supported). We may also use call tracking/recording to attribute calls to campaigns and improve service quality. Where required, we provide an audio disclosure at the start of recorded calls. If you prefer not to be recorded, tell the agent and we’ll offer unrecorded alternatives.

8) Security

We use reasonable administrative, technical, and physical safeguards—encryption in transit, access controls, least-privilege principles, and employee training. No method of transmission or storage is 100% secure.

9) Children’s Privacy

Our Services are not directed to children under 13, and we do not knowingly collect their personal information. If you believe a child provided information, contact us to request deletion.

10) Your Privacy Rights

California (CPRA): California residents may request to: (a) know/access specific pieces and categories of personal information; (b) correct inaccuracies; (c) delete personal information; and (d) opt out of “sharing for cross-context behavioral advertising.” We do not “sell” personal information. We will not discriminate for exercising rights. We honor GPC signals as opt-out requests where feasible.

EEA/UK (GDPR): If you are in the EEA/UK, our legal bases include: contract (to provide Services), legitimate interests (security, improvements, marketing to existing customers), consent (where required), and legal obligation. You may: request access, correction, deletion, restriction, or portability, and object to processing based on legitimate interests or direct marketing. You may withdraw consent at any time.

To exercise rights, see §12 (Contact). We may need to verify your identity and, where permitted, charge a reasonable fee for excessive or unfounded requests.

10A) Testimonials, UGC & Social

If you leave a review, comment, or submit user-generated content (UGC), we may display it (with your name/company as provided) on our Site or social channels. To remove or update a testimonial, contact us per §12.

10B) Lead Enrichment (B2B)

For B2B marketing, we may use lead enrichment (e.g., matching a business email/domain to company firmographics) to personalize outreach. Sources include reputable providers and public business records. You can opt out of further B2B marketing by using the links in our emails or contacting us.

11) International Transfers

If you access the Services from outside the United States, your information may be processed in the U.S. and other countries, which may have different data-protection laws. Where required, we use appropriate safeguards (e.g., standard contractual clauses).

12) Privacy & Data; Contact Us

We collect and use information per this Policy. We use reputable processors to operate the Site, run campaigns, manage communications, and secure access (examples: website host/CDN, analytics, tag manager, CRM/marketing automation, email/SMS providers, access-control, payment). We require processors to protect data and use it only to provide services to us.

Questions or requests?
Tucker Collective • 152 North Tucker Street, Suite 101, Memphis, TN 38104 • (901) 538-6111
Or use the contact form on our Site.

13) Changes to This Policy

We may update this Policy from time to time. The “Effective date” above reflects the latest version. Material changes will be posted on this page; continued use of the Services after changes means you accept the updated Policy.