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When most people think of the American Dream, they think of kicking back and relaxing, floating in a backyard pool with a beer in one hand and a wad of cash in the other. The aspect of the American Dream that’s been lost in translation over the last few years is the difficulty of achieving this blissful, laid-back afternoon. Entrepreneurs are tough; they’re highly determined, breakneck types who never take no for an answer and are always trying to overcome obstacles that always seem insurmountable. The men and women who are launching multimillion-dollar startups aren’t spending their days relaxing in the pool – they’re working, hustling, investing their whole being into their companies, and always striving for excellence. Being an entrepreneur is never easy.

Learn To Be Tough

Entrepreneurship is one of the most difficult paths you can take in life. It’s a path of getting knocked down constantly and finding new, innovative ways to collect yourself and start again, always ready for the next punch. In the quest to innovate and create any product or service, you must be willing to risk all the capital you’ve built over time. Those long hours in your job and side hustle, the many odd jobs you’ve taken to save up enough for your dream – being an entrepreneur is putting all that capital on the line, risking your comfort and bank account to create something that people don’t know they need until they use it. It’s a risky, uncertain endeavor, but that’s the nature of the business.

Risk is often seen as a problem by people outside the sphere of business and innovation. Many great ideas have been scrapped because people are unwilling or unable to put their money and reputation on the line for an uncertain outcome. However, risk is not a problem, but an essential characteristic of innovation to many great entrepreneurs. Risk and fear of failure act as the gatekeepers of the world of innovation, letting through only those with a solid plan and meticulous details. Those who don’t have the necessary plan and foresight quickly succumb to the perils of debt and the reality of starting a small business. It’s a tricky, complex path, but it’s not impossible to navigate if you’ve thought it through.

Know What You Do And Where You’re Going

The entrepreneurs which succeed don’t turn away from risk. They face it head-on, not by investing with reckless abandon but by thinking through every single step of their business plan. Though innovators and influential business owners are often seen as gamblers, the opposite is true. Great businessmen are great strategists, they’re meticulous and consider each and every variable before jumping into a battle. Ironically, in a field defined and monitored by constant risk, the best entrepreneurs are actually risk-averse. You should know your product or process better than anybody else; know your overhead, your expenses, and have a concrete plan before you even think about opening up the doors to your new business.

Although innovators often embrace risk, they do not bow down to it. Successful small and large businesses have a firm grasp of their business’s identity and unique selling points. They know exactly what they’ve made which allows them to rope in potential clients in the exact right ways. Certainly, starting a business is one of the most unstable and unpredictable endeavors one can experience, but a smart survey of the business landscape and climate can help to mitigate uncertainty and help your business grow quickly and efficiently.

Failure Is Probable – But Don’t Be Discouraged

It’s important to remember that the worst-case scenario when starting a business is simply losing out on money and time. Any idea that fails can be improved upon and tried again. It’s okay to fail, it’s part of the entrepreneurial process and many who attempt to work for themselves don’t last long – it’s a brutal, difficult path after all. However, if you do fail, try to learn from past mistakes. Take a few days to collect yourself and focus on the future, carve out another path toward success and innovation. You may even seek employment again until you’re ready to retry your business strategy, there’s nothing wrong with a steady, stable income stream. The key is to learn and recover from past mistakes quickly, get back on your feet, and don’t lose your zeal for entrepreneurship.

Think of failure simply as a learning process, the first steps to refining and improving your business. Even the most successful, experienced entrepreneurs strike out occasionally, but the smart ones know they’ll have another chance at the plate. Take your failure in stride, learn to grapple with the inherent risk in starting again, and work toward your professional goals. The greatest businesses are not those with the greatest products, but those who learn the most from their mistakes and increase their knowledge from past failures; as long as you maintain your drive and ambition, those lessons will always be there, waiting to be learned from.

Entrepreneurship = High Risk, High Reward

Entrepreneurship is not easy. It requires high-risk tolerance and a thorough knowledge of your small business. However, with adequate time and planning, achieving success is possible for anyone, no matter the experience, capital, or circumstances.

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I used to have a big problem finding suitable space in the midtown and downtown area to have discreet meetings with clients. I recently discovered the Tucker Collective, and it will now be my office away from my office for which to hold a meeting. Don't go looking for a coffee shop for your next meeting, check out the Tucker Collective.
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I used to have a big problem finding suitable space in the midtown and downtown area to have discreet meetings with clients. I recently discovered the Tucker Collective, and it will now be my office away from my office for which to hold a meeting. Don't go looking for a coffee shop for your next meeting, check out the Tucker Collective.
Joseph Crone, Attorney
I used to have a big problem finding suitable space in the midtown and downtown area to have discreet meetings with clients. I recently discovered the Tucker Collective, and it will now be my office away from my office for which to hold a meeting. Don't go looking for a coffee shop for your next meeting, check out the Tucker Collective.
Joseph Crone, Attorney